Below are excerpts that I want to take from: Hossler, D. (Spring 2000). The role of financial aid in enrollment management. New Directions For Student Services, 89.
"an organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments."
"organized by strategic planning and supported by institutional research, enrollment management activities concern student college choice, transition to college, student attrition and retention, and student outcomes."
"These processes are studied to guide institutional practices in the areas of new student recruitment and financial aid, student support services, curriculum development, and other academic areas that affect enrollments, student persistence, and student outcomes from college."
(1) "using institutional research to position the campus in the marketplace, examine the correlates to student persistence, and develop appropriate marketing and pricing strategies"
(2) "monitoring student interests and academic program demand"
(3) "matching student demand with curricular offerings that are consistent with institutional mission"
(4) "paying attention to academic, social, and institutional factors that affect student retention."
Effects of financial aid on the college enrollment decisions (Hossler, 2000, p. 81):
Effects of aid interact in complex ways:
"Students may turn down a generous financial aid package from a small regional private college if they are admitted to a prestigious Ivy League college that offers no financial aid. Furthermore, research has consistently found that African American students and Latino students are more cost sensitive and more responsive to financial aid offers than majority students of similar socioeconomic background (Hossler, Braxton, and Coopersmith, 1989; Paulsen, 1990)."
"Enrollment management practitioners, should keep in mind that how financial aid influences student retention is more complex than how it affects student enrollment decisions."
"Analyses of the effects of aid on student matriculation and persistence decisions have to be replicated annually in order for enrollment managers to be confident that campus policies are having the optimal desirable effect on student enrollments."
"In addition, readers should keep in mind that variables drawn for sociological models of student departure such as the Tinto model (1987) or the Bean model (1980) find that effects of financial aid are smaller than factors such as academic and social integration or academic success.
Therefore, these factors are likely to be more promising areas for intervention for most enrollment managers seeking to improve student persistence."
I have to end here and include in my paper why I am focusing on exploring academic and social integration of students benefiting from financial aid. As Hossler suggested that financial aid has little effect on student retention. Given that my participants of the study will already be students benefiting from financial aid, the financial aid as a variable is already a controlled variable since all of my participants are benefiting from financial aid (okay, I'm pretty much aware I just repeated what I said). Thus, financial aid is my controlled variable, the academic and social integration is the independent variable, and basic needs satisfaction is the dependent variable.
In essence, I want to explore if academic and social integration has an effect on basic needs satisfaction of students benefiting from student financial aid. If my hypothesis is correct, therefore, it follows strengthening the importance of schools to attend to the institutional integration of students benefiting from student financial aid.