Playing is a serious business.

“We believe in play as a transformative agent in society, and we need more creativity to solve the world’s problems," he adds. 

Why Lego's CEO Thinks More Grown-Ups Should Play At Work

"Play is not considered a serious activity because it happens in an implicit way, but if you play, you learn in a deeper way. The problem is that some people can view it as a little bit self-indulgent and believe learning should be dull and boring.”